Demand For Natural Hair Driving Down Sales Of Hair Relaxer Products

Growing interest in hair-care products for natural hair for African-Americans caused sales of hair relaxer kits to decline almost 30 percent in 2010–2012, according to Mintel. Also, the market research firm reported that sales of African-American hair care products could nearly double in the next five years from $681 million to more than $1 billion, with styling products accounting for almost 40 percent of all sales. Kalawentz Naturals, manufacturer of Black & Bossie brand of natural hair care products, reported its revenue grew 20 percent each year since 2007.