Despite Impressive Growth, Organic Cosmetics Market Fails To Outgrow Niche

Although the organic and natural beauty market has expanded with double-digit annual growth rates in many countries, it remains a niche market. For example, the market in France grew at an average of 25 percent in 2005–2011, but natural and organic cosmetics accounted for only 2 percent of the total cosmetics market in 2011, according to Deloitte. In comparison, the segment accounts for 6.5 percent of the cosmetics market in Germany. While an increasing number of companies have joined the market by launching their organic and natural cosmetics, several vendors have ended their presence in the market segment. For example, Clarins terminated the Kibio brand it acquired in 2010, while L’Oréal has failed to grow its Sanoflore brand.