Despite Recession And Search For Bargains, Shoppers Still Think Green When Shopping

June 3, 2010: 08:28 AM EST

Although many grocery shoppers in the U.K. turned away from “green” and organic foods during the recession – sales dipped 9.7 percent in 2009 – market research indicates that consumers still think green as they wander the supermarket aisles, and sales are beginning to perk up. Research by a British retailer found that the down economy did not really change people’s attitudes toward environmental issues. Half of 2,000 people interviewed said they would do more to protect the environment if it were easier to do so. Grocery analyst firm IGD found that people still believe the provenance of food is important and more and more people want locally produced food and fairtrade products. The key for companies is to work with consumers on finding ways to save money by buying green.

Elizabeth Rigby, "Consumers: Green issues are still a concern for food buyers", Financial Times, June 03, 2010, © The Financial Times Ltd.

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Despite Recession And Search For Bargains, Shoppers Still Think Green When Shopping

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