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Eco-Conscious Millennials Support Boxed Water’s Environmental Solution

September 20, 2017: 12:00 AM EST
Despite the huge presence of bottled water globally, Boxed Water CMO Rob Koenen says the company will make inroads by building relationships with consumers, especially eco-conscious Millennials, to grow its packaging business and “make a positive impact on the planet.” A key strategy is engaging with consumers who are responsive to the sustainable packaging message. According to Koenen, the company’s social media community generates lot of the content as they share how they enjoy Boxed Water in their daily life. Millennials want solutions to environmental problems and will support solutions through purchasing decisions. “Consumers understand the depth of our commitment and that drives their loyalty,” Koenen says.
Hal Conick, "Why Boxed Water’s Brand Resonates with Millennials and Gen Z", American Marketing Association, September 20, 2017, © American Marketing Association
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