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Ecologic Brands' Biodegradable Packaging Helps Drive Sales Of Environment-Friendly Products

August 14, 2012: 12:00 AM EST
Ecologic Brands’ biodegradable containers helped Seventh Generation increase sales of its environment-friendly laundry detergent products by 19 percent in a year. Ecologic Brands CEO Julie Corbett was inspired by the reusable milk carafes, which are a very common item in Eastern Canada, to develop her company’s biodegradable packaging made of recycled fibers and is designed to contain a plastic pouch. Corbett’s company sold almost 1.2 million units of the packaging product since its launch in March 2011, and expects to sell 20–27 million by end of 2013.
Lynn Moore, "New packaging drives product", The Montreal Gazette , August 14, 2012, © The Montreal Gazette
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