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Ecover Opens “Rubbish Café” Pop-Up

May 8, 2018: 12:00 AM EST

Ecover, a household cleaning brand with green positioning, opened a pop-up café that aimed to educate consumers about single-use plastic by inviting them to swap their plastic for a free meal in the “Rubbish Café”. It was part of the brand’s "Let's Live Clean” campaign, to raise brand awareness and also recognition of the problem of single-use plastics. It ran for two days in early May in London’s Covent Garden. [Image Credit: @Creative Commons]

Georgina Brazier, "Ecover uses 'Rubbish Cafe' to educate consumers on clean living", Campaign Live UK, May 08, 2018, © Haymarket Media Group Ltd.
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