Ecover Opens “Rubbish Café” Pop-Up

Ecover, a household cleaning brand with green positioning, opened a pop-up café that aimed to educate consumers about single-use plastic by inviting them to swap their plastic for a free meal in the “Rubbish Café”. It was part of the brand’s "Let's Live Clean” campaign, to raise brand awareness and also recognition of the problem of single-use plastics. It ran for two days in early May in London’s Covent Garden.[Image Credit: © Ecover UK Ltd]