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Emerging Markets To Contribute 70% Of Unilever's Total Revenue

May 24, 2011: 04:04 AM EST
Harish Manwani, Unilever chairman and president for Asia, Africa, and East and Central Europe, said, in a long and wide-ranging interview, that his company plans to increase emerging market share of Unilever’s total revenues from 53% to 70%. Unilever views developing and emerging (D&E) markets as mission critical for its future growth and plans to allocate more than 60% of research and development (R&D) and brand-development resources in D&E countries. India has emerged as one of the most important D&E markets for Unilever. At the same time, the country provides the company with a large pool of managerial talent, with some 140 Indian managers currently working in senior positions worldwide. Brazil is an equally important market at the moment, but Russia and China remain among the countries where the company is "relatively under-represented", although they are now the company’s fastest growing markets.  Aside from growing its business, Unilever also intends to cut its environmental footprint by half by ensuring that 100% of its raw materials, such as palm oil and tea, come from sustainable sources. Manwani also identifies innovation as key to continuous market development but also highlighted the need to strip out costs as far as possible in order to mitigate the impact of rising commodity prices. 
Chaitanya Kalbag, Suman Layak and Anusha Subramanian, "Interview with Harish Manwani, chairman, HUL", Business Today, May 24, 2011, © Living Media India Limited
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