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“Ethnic” Hair Care Expected to Become Growth Market

April 1, 2009: 04:05 AM EST
Natural and organic with a focus on maintaining and restoring hair health are the drivers in a burgeoning “ethnic” hair care market in the US, says Veronique Morrison, director of education for Mizani, now owned by L’Oreal. Packaged Facts estimated that ethnic-specific hair care products topped $1.2 billion in 2008, 4.6 percent more than in 2007. “Consumers want visibly shiny viable, healthy looking hair,” says Morrison.The biggest sector in the US is the African-American market, which also uses relaxers, weaves, wigs and extensions. Media focus on new US First Lady Michelle Obama is expected to help keep the spotlight on healthy hair.
Christine Esposito, "Ethnic Hair Care: A Healthy Segment", Happi.com, April 01, 2009, © Rodman Publishing / HAPPI
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