Food Culture Is Changing, And Food/Beverage Companies Need To Monitor The Trends

Market research firm The Hartman Group reports some “really fascinating shifts” in today’s food culture that are affecting consumer expectations of grocery products and packaging. Food and beverage companies should pay attention to these trends because they offer opportunities and challenges for new product presentation and packaging, according to the company. A primary trend is greater involvement by consumers in the world of food, which people associate with enjoyment, passion, love and healthy families. Along with this new passion for food comes a desire to know where it comes from, perhaps for safety reasons, but also just out of curiosity.