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Food Industry Must Address “Higher-Level” Concerns Of Consumers

July 20, 2010: 08:53 PM EST
Food industry experts speaking at the recent IFT annual meeting acknowledged the bad press food processing has gotten in recent years. But while they stressed that obesity is not the only problem facing the world, they also warned that taking a defensive posture against critics is a mistake. Instead of saying processed foods aren’t harmful, the food industry needs to address the “higher-level” concerns of consumers, especially longevity/wellness and weight/health. Tomorrow’s food system, in addition to being “science- and technology-based,” one expert said, has to be focused on consumer needs and desires and must “assure the health and wellness of consumers, preserve the environment and natural resources, and be sustainable.”
Mary Ellen Kuhn, "Changing the Conversation About Processed Foods", IFT Live, July 20, 2010, © IFT
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