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Food Seller’s “Traceability Technology” Provides Smartphone Access To Product Ingredients

March 26, 2013: 12:00 AM EST
A Canadian company offers food products produced by a network of family farms committed to sustainable “veganic“ farming methods. Veganic farming – “a step beyond organic” – uses only vegetable matter to cultivate seeds and grains. But One Degree Organic adds an innovative marketing twist to its venture. Its “traceability technology” puts QR codes on every product in its line of breads, seeds and flours. The codes can be scanned with a smartphone for immediate access to “a detailed life story of each ingredient, including videos and photo essays”. The products are available at retailers throughout Canada and the U.S.
"Ingredient Traceability Technology Empowers Consumers to Choose Environmentally Responsible Foods", News release, One Degree Organic, March 26, 2013, © One Degree Organic
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