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For Beauty Brands, Market's Viability Outweighs Challenges In Going Organic

October 26, 2012: 12:00 AM EST
Cosmetics manufacturers planning to produce beauty products that include organic ingredients have to consider many issues in order to ensure success in the organic beauty market. There are various standards and certifications bodies, including the U.S. Department of Agriculture's National Organic Program, and industry-initiated groups, such as NSF International, Oregon Tilth, and Ecocert/Cosmos in Europe. These challenges, however, are outweighed by the viability of the organic beauty market. Also, including organic ingredients enhances a beauty product's marketability. 
Abby Penning, "The Lure of Organic Ingredients", GCI Magazine , October 26, 2012, © Allured Business Media
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