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Frito-Lay Drops Noisy Biodegradable Chip Bags After Consumer Complaints

October 6, 2010: 10:20 AM EST

Frito-Lay’s implementation of its commitment to eco-friendly packaging has backfired. Biodegradable bags for multigrain Sun Chips, released to stores in January, have been pulled from the market because of consumer complaints on social Web sites and elsewhere that the bags are too noisy. The discontent with the new bags has driven down sales, as consumers have shied away from purchasing them. Meanwhile, Frito-Lay continues to look for a quieter variety of compostable packaging. "We chose to respond to the consumer feedback but still want to show that we are committed" to compostable packaging, a company spokesman said.

Suzanee Vranica, "Sun Chips Bag to Lose Its Crunch", The Wall Street Journal, October 06, 2010, © Dow Jones & Company
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