General Mills and Häagen-Dazs Launch Initiative To Help Madagascar Smallholder Farmers Increase Vanilla Output

General Mills and Häagen-Dazs launched an initiative seeking to enhance the economic conditions of smallholder vanilla farmers in Madagascar and ensure supply of high-quality vanilla in the future. In line with General Mills’ efforts to promote sustainable agriculture worldwide, the initiative will leverage the company’s supply-chain and agronomic knowledge base, Virginia Dare’s understanding of the vanilla market, and nonprofit group CARE’s expertise in fighting global poverty. As part of the initiative, Häagen-Dazs will invest $125,000 over two years to help villages in Madagascar’s Sava region.