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Global Corporations Should Align Business Goals With Communities' Needs, Unilever's Sustainability Campaign Shows

August 29, 2013: 12:00 AM EST
Global corporations must grow their business in line with the needs of the communities they serve and sell their products to if they are to help in solving the world’s present challenges, such as growing scarcity of resources, climate change, and civil unrest. Business growth and sustainability should not be seen as contradictory and mutually excluding concepts. Companies need to embrace the concept of responsible capitalism and see themselves as part of society. Embracing this concept, Unilever launched the Unilever Sustainable Living Plan, which aims to double the size of the company, while reducing its impact on the environment and increasing positive social impact.
Jonathan Atwood, Unilever - North America , "How Global Corporations Can Help Meet Global Challenges (Op-Ed)", Live Science, August 29, 2013, © TechMedia Network
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