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Greenpeace Targets Coca-Cola – And Plastic Bottles – In Social Media Campaign

June 22, 2017: 12:00 AM EST
Greenpeace has launched a Twitter initiative that turns Coca-Cola’s summer marketing campaign into an anti-plastic bottle promotion. The organization blames Coca-Cola, among other plastic bottle users, for clogging the waterways and shores of the world.  Coke’s summer campaign puts exotic beach locations on its bottles – the very same containers “that are polluting the beaches and rivers of many of these holiday hotspots.” Greenpeace is asking followers to photograph Coke bottles found on shores or in the water and Tweet the images using two special hashtags as a way to get Coke “to stop choking our oceans.” [Image Credit: © Pixabay ]
Louisa Casson, "Coca-Cola’s marketing strategy = a gift for the End Ocean Plastics campaign", Greenpeace.org UK, June 22, 2017, © Greenpeace
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