Grocery Chain Partners With Company That Sells “Wonky” Produce

A Midwestern grocery chain has decided its customers are ready for “ugly” – and cheaper – fruits and vegetables. All 242 stores in the Hy-Vee Inc. family have begun to sell what is sometimes called “wonky” produce that is usually discarded because it is misshapen. Hy-Vee is working with large produce company Robinson Fresh and will offer Robinson’s Misfits line of imperfect produce. Misfits produce is sold at a lower price, benefiting customers while helping to reduce produce waste. [ Image credit: © Hy-Vee Inc.  ]