Grocery Manufacturers And Retailers Commit To New Sustainability Initiative

March 4, 2010: 02:16 AM EST

Building on the original 2005 Courtald Commitment, the British Government’s waste watchdog, Waste and Resources Action Programme (WRAP), has launched the second phase. The 28 founding signatories of Courtald Commitment 2 include manufacturers, like Unilever and Heinz, as well as retailers, such as Tesco and ASDA. The new initiative, with a 2012 deadline, is targeting three main areas for groceries: reducing the carbon impact of packaging by 10%, cutting household food and drink waste by 4%, and reducing product and packaging waste along the supply chain by 5%. WRAP claims that the first phase reduced packaging by some 500,000 tonnes between 2005 and 2009. Tesco has announced trials using plastic bottles for its store-brand spirits and lightweight glass wine bottles. The second phase extends the scope to the impact of product waste throughout the supply chain and to waste from households. In 2009, WRAP introduced the ‘Love food hate waste' campaign, designed to encourage a reduction in the £10bn of food households throw out each year.

Joe Thomas, "Tesco, Unilever and Heinz among brands to pledge sustainability commitment", marketingmagazine.co.uk, March 04, 2010, © Haymarket

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