Gwyneth Paltrow Partners With Juice Beauty Line Executive To Launch Line Of Organic Cosmetics

Actress Gwyneth Paltrow partnered with Karen Behnke, founding partner of Juice Beauty Brand, to launch a line of cosmetics made from certified organic ingredients. Citing her long-held worries about the effects of frequent makeup use as her main reason for launching the product line, Paltrow said she had wrongly believed that the cosmetics industry would regulate the ingredients in their products. According to the company, the brand aims to offer consumers with the luxury usually associated with high-end brands Chanel and Giorgio Armani at more affordable prices.