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Health Consciousness Leads List Of Trends Affecting Beverage Makers

August 10, 2017: 12:00 AM EST
Beverage manufacturers are responding to a number of consumer trends in the U.K. this year, not the least of which is health consciousness. Governments and nutrition advocates globally have thoroughly demonized sugar, and brands have responded appropriately. PepsiCo responded with Naked Juice and the Tropicana Essentials Probiotics line. The company’s zero-sugar Pepsi Max was rebranded to Pepsi Zero Sugar in the U.S. Coca-Cola rebranded and reformulated Coke Zero to make Coke Zero Sugar. Red Bull introduced several exotic zero-sugar flavors targeting younger consumers. Other trends affecting beverage companies include drinks with functional ingredients, demands for sustainable packaging, and a significant increase in young teetotalers in the U.K., Europe and the U.S.
Kasia Kossakowska et al., "Health-Conscious Millennials Turn to Zero-Calorie Drinks", BeverageDaily.com, August 10, 2017, © William Reed Business Media SAS
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