Henkel Joins Industry Event Promoting Sustainable Consumption

Henkel participated in the 2013 Efficient Consumer Response Europe Conference and Marketplace, an event for the consumer goods industry. Henkel contributed to the discussion aimed at how all stakeholders in the value chain can cooperate to promote sustainable consumption. Franz Speer, corporate director for industry affairs at Henkel's laundry and home care department, headed a forum which allowed participants, including Belgium-based retailer Colruyt, the Centre on Sustainable Consumption and Production, and the International Association for Soaps, Detergents and Maintenance Products, to present their perspectives and initiatives on sustainability. For its part, Henkel shared the findings of its investigation into consumer purchasing behavior, which included interviewing about 30,000 consumers in 22 countries.