Henkel Partners With NGO To Remove Plastic Litter From World’s Oceans, Rivers

Henkel has partnered with NGO Waste Free Oceans in a three-year initiative to remove plastic waste from oceans and rivers. Removed plastic waste will be recycled into a million bottles used for its Henkel’s Lovables laundry brand. The two organizations hope to remove enough plastic from rivers, lakes, seas, and oceans to produce 100 metric tons of usable recycled material each year. According to Waste Free Oceans, about 8 million metric tons of plastic end up in the oceans every year, the equivalent of 15 grocery bags filled with plastic for every meter of coastline in the world. Lovables bottles are made from 100 percent recycled material. [Image Credit: © Henkel]