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Highland Spring Relaunches In Bid for First Place

June 18, 2009: 10:06 AM EST
Highland Spring is promoting its latest brand makeover through its relationship with tennis star Andy Murray and its organic credentials. It also has sponsorship arrangements with the Lawn Tennis Association, Visit Scotland and London Irish rugby union club. Highland Spring has top spot in the UK’s carbonated water market, at 15.1 percent, but Danone Water’s Evian is the overall market leader, with Highland Spring at number two. The relaunch is being boosted with poster and press campaigns featuring scenes from famous films.
Joe Fernandez, "A natural thirst for first place", Marketing Week, June 18, 2009, © Centaur Communications Ltd
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