Hindustan Unilever Supports Parent Company's Sustainability Plan By Pushing Innovation

Hindustan Unilever Ltd. expanded its focus on innovation and ground-breaking products in support of parent company Unilever’s Global Sustainable Living initiative. Launched in November 2010, the sustainability plan aims to help more than a billion people to improve their health and conditions, reduce by half the company’s environmental impact, and acquire 100 percent of its agricultural raw materials from sustainable sources. For example, HUL is test-marketing Magic, a brand of liquid after-wash laundry product the company claims can reduce water usage by two-thirds.