We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Humor And Inspiration Help Consumers Adopt Sustainability More Easily

September 5, 2012: 12:00 AM EST
Marketers of environment-friendly products are discovering that in encouraging consumers to adopt sustainability, humor and inspiration are more effective tools than lecturing about the ill effects of human disregard for the environment. UK retailer M&S launched its “shwopping” initiative, a combination of shopping and swapping, that gives customers store vouchers for donating clothes to the charity group Oxfam. The project is part of the retailer’s participation in Business in the Community’s Start Campaign, which encourages UK’s leading brands to promote sustainable lifestyles by highlighting simple and doable steps. For its part, supermarket chain Asda put up a farm for primary school pupils near its headquarters in Burnley, allowing children to plant, grow, and harvest their own vegetables.
Oliver Balch , "Making sustainable living easy, normal – and fun", Guardian , September 05, 2012, © Guardian News and Media Limited
Company News
Marketing & Advertising
United Kingdom
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.