Innovation And Sustainability To Drive Growth In Body Care Segment, Mintel Reports

In 2007–2012, the body care market in the United States suffered a 10 percent decline in sales; however, the segment is forecast to recover, driven by innovation and products that promote sustainability and ethical sourcing, Mintel said. According to the market research firm, almost a third of consumers who buy body care products are looking for more environment-friendly personal care products. Just as important, however, is consumer demand for product efficacy, which means products that meet these requirements are likely to find market success. Also, consumers prefer body care products that feel good on the body, Mintel said.