IRI And SPINS Partner To Promote Consumer Insights-Driven Growth Of Organic Products Industry

Information Resources, Inc. and SPINS LLC announced a partnership aimed at promoting the growth of the natural and organic products industry by combining SPINS' unique natural and organic food segmentation and industry expertise with IRI's Consumer Network household panel. As a result of the collaboration, consumer products goods manufacturers and retailers will be able to identify and market natural products more effectively, according to the partners. Also, the collaborators claim their approach will enable manufacturers and retailers to understand and segmentize consumers, based on how they think, shop, and buy.