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Irma Stops Selling Fabric Conditioner In Denmark

October 13, 2014: 12:00 AM EST
Denmark-based supermarket chain Irma said it will stop selling fabric softener at all of its 81 stores across the country. Part of the company's clean water initiative, the decision was made following the decline of sales of softener products in recent years. Irma's parent company Coop, however, said its other retail chains will continue selling the product.
Ray Weaver, "Irma drops fabric softener", The Copenhagen Post, October 13, 2014, © The Copenhagen Post
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