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John Lewis & Partners Trails Recycling Initiative With Its Customers

June 17, 2019: 12:00 AM EST
John Lewis & Partners, one of the UK’s leading department store chains, is testing a beauty packaging recycling scheme that gives its loyalty program members £5 discount on any beauty purchase if they return make-up and skincare packaging for recycling. It’s being conducted in partnership with waste management company, TerraCycle. The program is being called BeautyCycle, and TerraCycle will separate the empty containers into metals, plastics and fibers, to be recycled, composted or turned into plastic pellets for re-use in items like plastic benches or lumber. All packaging is being accepted except aerosol cans, and fragrance and nail varnish bottles. The retailer says it wants to make being sustainable as easy as they can for consumers. The scheme will be trialed from mid-June for a month in the 36 John Lewis stores with a full-line beauty service.[Image Credit: © John Lewis plc]
"John Lewis & Partners Launches ‘Beautycycle’ Recycling Trial", John Lewis & Partners , June 17, 2019, © John Lewis plc
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