Kellogg Encourages Sustainable Rice Growing In Louisiana

The Kellogg Company, which uses a lot of medium grain rice in its products, has partnered with the Louisiana Rice Mill and Louisiana State University in an effort to help rice growers in that state use good agronomic methods, adopt sustainable growing practices and understand the connection between sustainability and profitability. The Kellogg Master Grower program also helps insure a continuous supply of rice for Kellogg foods, including Rice Krispies and Special K cereals, while driving environmental improvements in rice production, the company said.