Kellogg Europe Executive Outlines Bio-Based Cereal Pouches Goal

December 4, 2018: 12:00 AM EST

According to Rupert Maitland-Titterton, Kellogg Europe’s senior director of sustainability and corporate communications, the company is working towards its pledge to ensure 100 percent of its packaging is recyclable, reusable or compostable by 2025. An interim goal is to develop bio-based cereal pouches, recyclable in all Kellogg’s markets, to replace oil-based pouches by the end of next year. Although it’s up to consumers to contribute to the recycling process, he says, food companies must work with stakeholders, including suppliers and waste management companies, to design packaging that can be recycled and to improve the infrastructure. Kellogg Europe has started an audit of recycling structures in its largest 25 markets. Kellogg is one of the 250-plus signatories to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, which aims to eliminate single-use plastic. Maitland-Titterton believes this scale of collaboration is crucial and that the food industry can’t solve it alone.[Image Credit: © KELLOGG Company]

"How Kellogg Europe is targeting a sector-wide shift to sustainable packaging", edie.net, December 04, 2018, © edie.net

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