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Kellogg's Tests New Packaging Technology For Corn Flakes Brand

December 4, 2021: 12:00 AM EST
The Battle Creek, Mich.-based cereals maker is testing Corn Flakes packs lined with paper in a "small number" of Tesco stores in the U.K. in January, with the results "helping to shape Kellogg's future packaging plans." According to the company, its scientists "worked to create paper-based inner packaging for its cereal that can survive the process of filling and sealing millions of bags in boxes of cereal produced in its factory and transporting them to retailers." Plastic inner liners are not widely accepted in curbside recycling. The move is in line with its “Wellbeing Manifesto” seeking to improve its food and packaging "so that it's better for people, the planet, and the community."
Daniel Woolfson, "Kellogg's trials paper liners for Corn Flakes", The Grocer, December 04, 2021, © William Reed Business Media Ltd
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