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Kimberly-Clark Announces Product Line Made Using Non-Traditional Raw Materials

April 16, 2015: 12:00 AM EST
Kimberly-Clark is launching a line of tissues and paper towels manufactured using alternative raw materials, such as bamboo and wheat straw. Aimed at achieving the company's 2015 sustainability goals, the latest move will help Kimberly-Clark derive at least 25 percent of sales from environment-friendly products. At the same time, the use of non-traditional inputs will help reduce its manufacturing costs and improve consumer perception of the company and its products.
"Kimberly-Clark’s Push For Alternative Raw Materials Kills Two Birds With One Stone", Trefis, April 16, 2015, © Trefis
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