Kimberly-Clark, Booshoot Cooperate To Study Use Of Bamboo Fiber In Manufacturing Tissue Products

Kimberly-Clark partnered with Booshoot to study the feasibility of manufacturing bathroom tissue products containing fiber developed using the biotechnology company’s proprietary bamboo propagation technology. As part of the agreement, Booshoot will supply tens of thousands of bamboo starts to be grown in Kimberly-Clark’s pilot plantations. The companies are relying on the trials to establish the viability of several bamboo species as a scalable and sustainable alternative to tree fiber. Kimberly-Clark used almost 750 thousand metric tons of primary wood fiber from natural forests in 2011. Its deal with Booshoot is part of the company's efforts to reduce that amount in half by the year 2025.