We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Kimberly-Clark Campaign Urges Consumers To Try Its “Scott Naturals” Paper Products

April 4, 2011: 02:59 AM EST
Scott Naturals brand’s six-month “test drive” marketing campaign asks consumers to try its  hybrid bath tissue, paper towels, flushable moist wipes and napkins for four weeks. The campaign, launched in conjunction with Eearth Month,  asks consumers to try the brand, which combines recycled and conventional materials, for four weeks and to enter the “Take the 4-Week Test Drive” sweepstakes for a chance to win a new Ford Fusion hybrid sedan. According to Scott Naturals Brand Manager Jennifer Nobui, the goal of the challenge is to “encourage consumers to take an easy green step by showing them they won't have to compromise quality or their budget” by choosing the brand.
"SCOTT Naturals Asks Americans to "Test Drive" its Hybrid Paper Products for a Chance to Drive Away in a New Hybrid Car", Press release, Kimberly-Clark, April 04, 2011, © Kimberly-Clark Corporation
Company News
Efficiency & Business Processes
Marketing & Advertising
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.