Kimberly-Clark Campaign Urges Consumers To Try Its “Scott Naturals” Paper Products

Scott Naturals brand’s six-month “test drive” marketing campaign asks consumers to try its  hybrid bath tissue, paper towels, flushable moist wipes and napkins for four weeks. The campaign, launched in conjunction with Eearth Month,  asks consumers to try the brand, which combines recycled and conventional materials, for four weeks and to enter the “Take the 4-Week Test Drive” sweepstakes for a chance to win a new Ford Fusion hybrid sedan. According to Scott Naturals Brand Manager Jennifer Nobui, the goal of the challenge is to “encourage consumers to take an easy green step by showing them they won't have to compromise quality or their budget” by choosing the brand.