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Kimberly-Clark Launches Smart Flush To Save Water

October 11, 2010: 02:17 AM EST

Seeking to raise public awareness of how wasteful toilet flushing is and to help consumers do their part for water conservation, Kimberly-Clark launched the Smart Flush bag, a device that inflates when put inside a toilet tank, cutting the volume of water used in each flush by as much as one liter. Praised by retailers for letting consumers join water conservation efforts easily, the device is given for free exclusively to buyers of 8-pack and 12-pack Scott Naturals bath tissues, which contain 40% recycled fiber and packaged using recycled plastic.

Julie Gallagher, "Paper Products Update", Supermarket News, October 11, 2010, © Penton Media, Inc.
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