Kleenex Adopts Flashier, Environment-Friendlier Packaging

Kimberly-Clark's Kleenex brand launched a packaging renovation program, which aims to make the product easier to store, distribute, and sell, while improving its environmental benefits. Kleenex adopted packaging designed to make it easier for consumers to purchase the facial tissue product and for retailers to recognize, unpack, display, and dispose of. The company also reduced by 33 percent the regular cartons of the Original, Balsam, Balsam Fresh, Ultra Soft, and Anti-Viral variants of Kleenex.