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Kroger Launches 2016 Earth Day Marketing Campaign

April 22, 2016: 12:00 AM EST
Kroger Co. announced its “Sustainability Lives Here” campaign, as part of the retailer’s celebration of 2016 Earth Day. Also aimed at highlighting the company’s sustainability commitment and efforts, the campaign includes the launch of a new website, SustainabilityLivesHere.com, which features tips on becoming environment-friendly, healthy recipes, and recycling projects; in-store events, such as sampling of wholesome meal designed for Earth Day and “Meet the Farmer” events; and in-store signage aimed at highlighting sustainable areas of the grocery store.
"Kroger to Celebrate Earth Day in Stores with 'Sustainability Lives Here'", Kroger , April 22, 2016, © The Kroger Co.
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