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Lemon Perfect Plans To Become Plastic Neutral

September 6, 2022: 12:00 AM EST
Lemon water brand Lemon Perfect is planning to be ‘plastic neutral’ by October 2022 by removing the equivalent amount of plastic from the environment that it produces. Lemon Perfect is already carbon neutral and makes its bottles from recycled PET plastic sourced from previously recycled plastic bottles. The company aims to scale to more than 40,000 points of distribution by the end of 2022 and will shift its focus to convenience retail and foodservice channels in 2023 and 2024.
Simon Mainwaring, "Lemon Perfect: Tastefully Disrupting The Enhanced-Water Beverage Market", Forbes.com, September 06, 2022, © Forbes Media LLC
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