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L'Oreal Launches Initiative For Sustainable Quinoa Husk Sourcing

October 7, 2015: 12:00 AM EST
L’Oreal launched a partnership in Bolivia aimed at promoting the sustainable sourcing of quinoa husk for cosmetics applications. Through the partnership, L’Oreal aims to support sustainable production of the quinoa real variety by helping training local farmers on best agricultural practices, preventing soil erosion, and transferring scientific knowledge and expertise between the company and local partners. L’Oreal’s partners in the initiative are Andean Valley, a local firm which works directly with quinoa farmers; Proinpa, an organization promoting conservation and responsible use of natural resources in the country; and EcoTerra, a responsible importer.
"L'Oreal Launches A Sustainable Quinoa Husk Sourcing Programme", L’Oréal, October 07, 2015, © L’Oréal
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