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L'Oreal Supports Solvay's Sustainable Guar Farming Initiative In India

September 3, 2015: 12:00 AM EST
L’Oreal partnered with chemicals company Solvay to promote sustainable agricultural practices among guar bean farmers in Bikaner, a desert region in India’s Rajasthan state. Launched in 2013 by Solvay’s Novecare Global Business Unit, and also implemented by nongovernment group TechnoServe, the Sustainable Guar Initiative seeks to equip farmers with the “tools and knowledge” for cultivating the crop using good farming practices. Guar is the main resource for many farming communities in India’s semi-arid regions; however, yields are unpredictable, due to farmers’ reliance on monsoon rains.
"Solvay and L’Oréal team up to promote sustainable practices among guar bean farmers in India", Solvay, September 03, 2015, © Solvay
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