L'Oreal VP For CSR And Sustainability Describes Efforts To Reach 2020 Sustainability Goals

Seeking to reduce by 60 percent its overall environmental footprint by 2020, L’Oreal wants to incorporate sustainability into its innovation model in order to make each beauty category more sustainable, according to Jonathan Maher, vice president of CSR and Sustainability. Maher said part of his job involves coordinating the company’s Sharing Beauty with All sustainability campaign in the United States. To measure the company’s sustainability achievements, L’Oreal developed a customized eco-design tool that helps product development teams in determining ways to improve new product’s environmental profile.