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L'Oreal Works To Promote Sustainability And Sustainable Consumption

October 13, 2015: 12:00 AM EST
L’Oreal aims to promote sustainable consumption and raise awareness about sustainability by expanding sustainable innovation and operations within its business, according to the company’s head of external affairs for the UK and Ireland, Katy Gandon. She said, the company’s sustainability initiatives serve to highlight the company’s scientific heritage, being founded by a scientist more than 100 years ago. L’Oreal launched the #changethenumbers campaign to highlight perceptions of women in science, which at the same time aims to challenge the public’s misconceptions about what or who makes a successful scientist.
Mindi Chahal, "L’Oreal’s Katy Gandon on how having ‘brand purpose’ boosts the bottom line", Marketing Week, October 13, 2015, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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