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Mainstream Struggles to Find Right Wellness Formula

June 1, 2009: 10:42 AM EST
Mainstream retailers are trying to emulate the success of “greentailing” – specialist outlets operating in the wellness lifestyle category, such as Whole Foods Market and Trader Joe’s – but are having difficulty getting the formula right. Several ventures have failed, including Ike's Farmers Market (set up by Bashas' Supermarkets) and Supervalu’s Sunflower Markets. Some conventional retailers are having some success by integrating “wellness” products in their mainstream aisles, others by setting up “boutique” corners with green products. However, smaller stores have a lot of promise, so the drive is still on to create successful “stand alone” wellness outlets. There is probably no “one-size-fits-all formula” says Chuck Cerankosky, retail analyst with FTN Midwest, Cleveland. Location and knowing your customers may be the key.
"Slimming Down ", Supermarket News, June 01, 2009, via http://www.lexisnexis.com, © Penton Media, Inc.
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