We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Maintaining Customer Trust Is Crucial As Mineral Make-Up Products Proliferate

May 27, 2010: 03:21 AM EST
As more and more mineral make-up products arrive in the marketplace – there were 150 product launched in the U.S. alone in 2009 – cosmetics firms need to be sure they are not diluting public trust with inferior products. Datamonitor says, for example, that new products with low mineral content could end up being harming the credibility of the market category. With big companies like L’Oreal and Estée Lauder entering the market, competition is growing intense. Companies need to maintain customer trust by being completely up front about product ingredients and their benefits. Companies successful at building and maintaining customer trust have used tactics like selling mineral make-up products through the QVC shopping channel and infomercials, and by creating a presence on social media sites like Facebook.
Katie Nichol, "Consumer trust vital for mineral make-up brands in competitive market", Cosmetics Design, May 27, 2010, © Decision News Media SAS
Domains
SUSTAINABLE BUSINESS
Ingredients
Product News
Trends
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Products & Brands
Research, Studies, Advice
Trends
Developed by Yuri Ingultsov Software Lab.