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Majority Of Global Consumers Ready To Pay Extra For Environment-Friendly Products, Study Reveals

October 12, 2015: 12:00 AM EST
Among consumers worldwide, 66 percent said they would pay more for sustainable brands, according to the 2015 Nielsen Global Corporate Sustainability Report. Data revealed that sales of consumer goods from brands that have shown commitment to sustainability grew more than 4 percent worldwide, compared with less than 1 percent for brands that have not. Results of the survey which covered 30,000 consumers in 60 countries revealed 73 percent of millennials are willing to pay extra for sustainable products, compared with 50 percent in 2014. Also, 59 percent of respondents said a product’s health and wellness benefits are important factors when deciding which products to buy.
"Consumer-Goods' Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t", Nielsen, October 12, 2015, © The Nielsen Company
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