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Malt-O-Meal Partners With Terracycle In Cereal Bag Recycling Program

September 1, 2011: 01:34 AM EST
The Malt-O-Meal Company, maker of ready-to-eat and cooked breakfast cereals, has partnered with Terracycle in a program to reduce waste created by box packaging. The company offers its cereal products in plastic bags that result in 75 percent less consumer waste and save energy and fuel in the process. Its recycling initiative with Terracycle is designed to keep the cereal bags out of landfills. Terracycle collects hard-to-recycle materials and transforms them into usable products like messenger bags, fencing, coasters, stationery products and trash cans. For the program, consumers join the Cereal Bag Brigade and ship used bags to TerraCycle. Shipments from schools earn points that can be redeemed for $0.02 per bag.
Megan Dobransky, "Should We Bag the Cereal Box?", Earth911, September 01, 2011, © Earth911.com
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