Mambo Sprouts Expands Digital Coupon Marketing Program

Acting on the findings of a consumer survey, natural and organic product marketer Mambo Sprouts Marketing is launching new digital coupon initiatives. The survey found that more than half (56 percent) of natural and organic consumers plan to use more online printable coupons in 2011. With that finding in mind, the company is offering a five-times-a-year digital savings newsletter and direct links to health, natural and organic offers, including click-and-print coupons for natural and organic products. The company says future trends include fully customized promotions with 24/7 instant access, giving marketers more cost-effective targeting of audiences. Customers will print more than 1.5 million natural and organic coupons from the Mambo Sprouts Web site in 2011, the company says.