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July 19, 2010: 09:49 AM EST
Simplicity tops the list of hottest trends in the food industry, followed closely by sustainability, cooking at home, inherent nutrition, and functionality, according to Innova Market Insights. Food manufacturers are responding to the call for foods that are “simple,” “pure” and “homestyle” with a variety of products and claims. Lay’s Classic Potato Chips promises that it contains only “three simple ingredients” while Pillsbury says its Simply…Cookies are baked with “simple, whole ingredients.” Top products marketed as sustainable include chocolate, tea, juices, fish and seafood, and breakfast cereals. Rounding out the top ten trends are foods that promise: enhanced immunity or energy boosts, “free from” ingredients like gluten, extreme flavors, and are authentically regional.
Mary Ellen Kuhn, "Consumers Seek Simplicity, Innova Reports", Press release, IFT Live, July 19, 2010, © Innova Market Insights, IFT
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