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Mark & Spencer Lowers Its Sustainability And Organic Retail Targets

June 9, 2011: 12:50 PM EST
Mark & Spencer unveiled its Plan A sustainability strategy, which includes lowered retail targets for organic produce due to the decline in consumer demand in the U.K. As with other supermarket companies, M&S has witnessed a drop in organic sales to levels below those of 2005–2006, the reference point used by the retailer in setting the previous targets. The company has also dropped its plan to sell only pork produced from free-range pig farms, although it has accomplished its goal of selling only free-range poultry such as duck and geese, and most of its turkeys. M&S also reports it has "achieved 95 of its 180 target commitments," but ditched its plan to have 50% of its trucks running on bio-diesel, due to shortage of sustainable suppliers.
Mary-Louise Clews, "&S reduces its Plan A organic produce targets", Marketing Week, June 09, 2011, © Centaur Media plc
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